Marketer, Artist, Teacher: Michelle McCain

Michelle McCain brings a proven track record in business development and marketing, backed by deep roots in the technology industry. A seasoned professional, she offers extensive experience across sales, marketing, advertising, and leadership roles, consistently driving growth and creative innovation. Her work ethic, leadership, and results are reflected in the numerous professional references and recommendations on her LinkedIn profile.

Michelle launched her career at Advanced Internet Technologies, a major internet services provider managing more than 190,000 internet domains and serving users in 137 countries. There, she developed a strong foundation in SEO, internet marketing, business development, and sales.

Following her move to Western North Carolina, Michelle joined Digitech International, a private commercial application security solutions provider known for delivering world-class security solutions. In this role, she helped generate millions in revenue through multiple sales channels spanning technology, consulting, and internet marketing sectors. Michelle excels at growing revenue, leading marketing initiatives, and providing creative direction. With a sharp artistic eye and exceptional attention to detail, she brings inspirational leadership and a clear creative vision to every project she touches.

“Ugo Tour NC Mountains”, is the Official Travel and Tour Guide App for Western North Carolina's spectacular Smoky Mountains! Michelle also played a key role in the design, sales, and promotion of the Ugo Tour travel and tourism app. In collaboration with StoryPoint Media of Asheville, the creative team developed the Ugo Tour NC Mountains App to showcase and preserve the rich stories of the Great Smoky Mountains. Sponsored by the North Carolina Department of Transportation, NC Scenic Byways, Blue Ridge Heritage Area, Smoky Mountain Host, and StoryPoint Media, Ugo Tour NC Mountains serves as the Official Travel and Tour Guide App for Western North Carolina’s breathtaking Smoky Mountains.

Michelle McCain spent more than a decade in Asheville serving as an Adjunct Computer and Technology Instructor in the Continuing Education Department at Asheville-Buncombe Technical Community College. A dynamic and engaging speaker, McCain completed the Toastmasters International Competent Communicator track and held several club officer roles, including an 18-month term as President of the Asheville Toastmasters Club.

Known for informing and inspiring audiences on 21st-century sales and marketing initiatives, McCain has presented at numerous chambers of commerce and community events.

Outside of her professional work, McCain finds balance through painting and drawing—creative outlets she has long used to unwind. She also enjoys traveling, motorcycles, and equestrian sports.

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